Diane Dowling
DIANE DOWLING
Innovative Marketing Strategies

Recent Projects

Inspired Exteriors Seminar Marketing Materials

This was a truly inspired job to work on. Christopher Michiels is one of the premier interior designers of SWFL. Together we created the marketing materials; the mailers, flyers, brochures and signage for his offices in the Miromar Design Center and East West Fine Art Gallery at Mercato in Naples.

This job has lead to a wonderfully creative collaboration between Christopher and myself. Continuing to do his seminars Christopher and I team to market.

www.christophermichielsinteriors.com

LaRue Planning & Management Website

Working with the LaRue team was a great experience. These clients knew what they wanted and were very organized. Materials were delivered on time and we met with their clients so we could all work together and be on the same page.

Besides developing, designing and coding their website I was able to offer them additional service by finding a solution to their complex communications needs. Through an application developed by a colleague, for free. It's used to this day.

www.larueplanning.com

Dr. Laura Streyffeler Website

Dr. Laura has unusual marketing needs. She's got a private practice where she helps people suffering everything from relationship problems to trauma related issues. She is also a sought after expert witness and CEU instructor.

Finding ways to create a website that would cross market her many skills was challenging. A site that reflects both her caring and warmth in her private practice and her business and legal savvy as an expert witness.

Gramercy Extremites Orthopedics Sales Video Design & Edit

Working with the marketing manager, David Phipps, on this video was a stimulating exercise in video engineering. Making all the pre-shot video match and work in sync demanded precision scripting, timings and many tech tricks.

David's design and concepts were a great start to accomplishing this engaging sales presentation video.

I was also responsible for the selection, of voice talent, music and creating an opening animation

www.gramercyortho.com

Dr. Laura Streyffeler Author: Wife Beater Shirt Optional

Not only is Dr. Streyffeler a leading expert in trauma she has written a book about the misconceptions surrounding abuse. I did the initial marketing for the book and the launch event & signing.

I helped edit the book and also helped with the development of the cover.

Christopher Michiels Interiors Post Cards & Marketing Campaign

Continuing our collaboration, Christopher and I began a marketing campaign to include an EDDM, email blasts and drop bys. It increased seminar attendance by a factor of 40% . And our numbers are still growing.

The Rainbow Vision Video Series & Website

He had an epiphany! On experiencing a double rainbow this philanthropist decided to take his money and put it to good use. So he started the Rainbow Vision Group. I shot 25 videos chronicling the groups' adventures into the world of not for profit organizations. Besides the videos and creation of their You Tube channel I also built the organizations website.

Bonita Professional Park Videos & Launch Party

Bob and his wife Deb Johnston were a pleasure to work with. His vision was to create a professional park that appealed to many different types of businesses. In order to communicate Bob's willingness to reconfigure the spaces to suit potential lessees, I suggested doing a series of videos showcasing each space and Bob and his Architect discussing how the spaces could be renovated.

Once the initial renovations took place I suggested we do a Launch Event. I was able to get the Mayor to come perform a ribbon cutting ceremony. We were attended by local real estate agents, potential lessees and the press.

Garramone Plastic Surgery Videos

I was hired to produce videos of all of the procedures provided by the Garramone practice. We used the staff technicians as talent. Working with them to get relaxed and authentic performances was exciting and rewarding.

www.garramone.com/garramone-plastic-surgery-ft-myers/video-gallery/

Of Horse & Man Documentary Series

I wrote, produced, directed, shot and edited the series which aired on PBS in 2017. I also built the website and created an educational workbook to accompany the program. Executive produced by Stellar Productions Int'l Inc.

Glenn Close narrates. Over 290 hours of video and over 1000 licensed images make up this 3 part, 3 hour limited series about our love for horses.

So whether you own, ride or simply admire horses from afar...you will learn a great deal about our relationship with this majestic creature through the centuries.

www.ofhorseandman.com