Your brand is how your products and services are perceived by your customers.
Understanding your customers, their needs, wants and choices will help you hone in on your branding image and help you develop your core values and mission.
Communicating what separates you from your competition, what makes your services or products different from what's currently in the marketplace and why you are unique, are all important elements in discovering and presenting your brand.
Capturing your market means retaining current customers while appealing to new ones.
Encouraging new customers while finding ways to retain current customers and staying relevant to market changes and demands can be daunting.
Keeping in touch with your base, without over communicating and becoming just another noise to ignore, can be a tough balance. Showing your customers that you have their best interests at heart and are willing to respond to their opinions, advice and needs are three important elements of capturing market share.
Exhibiting your passion is contagious and ignites passion in your employees and customers.
If you find yourself, or your staff, getting too complacent SHAKE THINGS UP. Ask employees, friends and customers for ideas on new ways to forward your brand and re-ignite everyone's' passion and commitment.
You have to be your best advocate and find ways to keep the business fresh, exciting and innovative. Things like community involvement, finding strategic partners and creating new offerings are all ways to keep passion alive.
Aside from being an absolute pleasure to work with, her strategic planning and use of our limited budget to achieve our goals was a tremendous success and greatly appreciated. She has a true knack for interpreting the client’s vision, brand, and message, and is a creative force when it comes to inspired and engaging company message.
After meeting Diane, I was so taken by her professionalism, attention to detail, and extensive knowledge of the marketing field, I hired her to assist me in editing my book, “Wife Beater Shirt Optional: There is no dress code for domestic violence”. Shortly after the book was published, Diane helped to organize and promote the book launch and related marketing.
Diane noted that my previous business website, did not properly reflect the specifics of services that I provide. Diane updated and redesigned my website and I could not be more pleased with the result.
It is without reservation that I would recommend her for any video, event planning or marketing related project! If you, or your business, is looking for a dedicated, detail persistent, and deadline making professional, Diane won’t disappoint!
Cape Coral Videography, LLC
I've been in the business for close to 30 years, so naturally my requirements for an extended representative of my company isn't one I take lightly. Nor is it one that I offer to just anyone looking for an assignment.
Acting as a subcontractor, my needs for an individual who can be personable, intelligent and technically capable are at times, difficult to fill. Diane has brought to the table all these skills and much more. She has shown nothing but exemplary aptitude in handling unexpected situations that arise in working in changing locations and in dealing with clients of all levels.
Diane has been a huge asset to my company and an integral part of its continued success in meeting client needs. I have no reservations in her abilities and her never ending enthusiasm to help in completing the tasks and deadlines. I am extremely lucky to have her on my team.