Diane Dowling
DIANE DOWLING
Innovative Marketing Strategies

Writing & Marketing

Find out more

Video Production

Find out more

Workshops & Training

Find out more

Identifying Your Brand

Your brand is how your products and services are perceived by your customers.

Identifying your brand doesn't come from simply making a logo and creating a slogan. Identifying your brand is how you communicate your business' approach to customer satisfaction.

Understanding your customers, their needs, wants and choices will help you hone in on your branding image and help you develop your core values and mission.

Communicating what separates you from your competition, what makes your services or products different from what's currently in the marketplace and why you are unique, are all important elements in discovering and presenting your brand.

Learn how

Capturing Your Market

Capturing your market means retaining current customers while appealing to new ones.

So you've identified your audience. You know who you are and who you're selling to. Great!

Encouraging new customers while finding ways to retain current customers and staying relevant to market changes and demands can be daunting.

Keeping in touch with your base, without over communicating and becoming just another noise to ignore, can be a tough balance. Showing your customers that you have their best interests at heart and are willing to respond to their opinions, advice and needs are three important elements of capturing market share.

Learn how

Igniting Your Passion

Exhibiting your passion is contagious and ignites passion in your employees and customers.

Keeping involved and passionate about your business will ultimately translate to customers and employees and will keep them interested and engaged.

If you find yourself, or your staff, getting too complacent SHAKE THINGS UP. Ask employees, friends and customers for ideas on new ways to forward your brand and re-ignite everyone's' passion and commitment.

You have to be your best advocate and find ways to keep the business fresh, exciting and innovative. Things like community involvement, finding strategic partners and creating new offerings are all ways to keep passion alive.

Learn how

Testimonials

 
Christopher Michiels Interiors
We hired Diane to help update our company brand image, logo, cards, and marketing materials and introduce new methods of engaging and capturing our walk-in clientele to phenomenal success with a brand we love, as do our clients. She was also tasked with bringing new potential clients and attendees to interior design seminars at two different locations with digital media and conventional print marketing materials such as signs, flyers, posters, mailings, EDDM, and increased attendance by over 40% with a 80% increase in new client engagement overall.

Aside from being an absolute pleasure to work with, her strategic planning and use of our limited budget to achieve our goals was a tremendous success and greatly appreciated. She has a true knack for interpreting the client’s vision, brand, and message, and is a creative force when it comes to inspired and engaging company message.

 
Dr. Laura Counseling
I originally met Diane Dowling in October of 2016, when an out of town law firm sent her to take my video testimony for a case I was hired as a trauma expert.

After meeting Diane, I was so taken by her professionalism, attention to detail, and extensive knowledge of the marketing field, I hired her to assist me in editing my book, “Wife Beater Shirt Optional: There is no dress code for domestic violence”. Shortly after the book was published, Diane helped to organize and promote the book launch and related marketing.

Diane noted that my previous business website, did not properly reflect the specifics of services that I provide. Diane updated and redesigned my website and I could not be more pleased with the result.

It is without reservation that I would recommend her for any video, event planning or marketing related project! If you, or your business, is looking for a dedicated, detail persistent, and deadline making professional, Diane won’t disappoint!

 

Cape Coral Videography, LLC

I would like to state for the record that my association with Diane over the past 4 years has been nothing short of commendable. We first met through a mutual friend after I had mentioned that I was looking to add a videographer to assist me in my business. Fortunately for me, Diane was in tune with the required skills and scheduling flexibility needed to be part of the Legal Video world.

I've been in the business for close to 30 years, so naturally my requirements for an extended representative of my company isn't one I take lightly. Nor is it one that I offer to just anyone looking for an assignment.

Acting as a subcontractor, my needs for an individual who can be personable, intelligent and technically capable are at times, difficult to fill. Diane has brought to the table all these skills and much more. She has shown nothing but exemplary aptitude in handling unexpected situations that arise in working in changing locations and in dealing with clients of all levels.

Diane has been a huge asset to my company and an integral part of its continued success in meeting client needs. I have no reservations in her abilities and her never ending enthusiasm to help in completing the tasks and deadlines. I am extremely lucky to have her on my team.